The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value. The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we'll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples. read more...
Selling Ad Space On Low-Traffic Websites
Posted by Smashing Magazine with 3 comments
When you first think about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, aren't most advertisers interested in putting their product in front of the highest number of eyeballs possible? Approaching them with minimum visitor numbers seems like a surefire way to end up in the deleted folder. But though it may feel like putting the cart before the horse, there are many good reasons and ways to sell ad space on low-traffic websites. What you need to always keep in mind is that, while advertisers are drawn to high traffic numbers, they desire something else even more: high conversion rates. There are plenty of success stories of websites that have limited traffic but sell a ton of advertising. These websites succeed because they do one thing well: they deliver the right type of customer to the right type of business. read more...
Almost every movie has a scene in which a character pull the protagonist aside and says, "There’s something you should know about [insert another character's name here]." Most of the time, we find out some dark secret about a supposed friend of the protagonist or that the main ally is actually an evil overlord. This is that moment and I'm here to tell you a few things about our friend AJAX. We seem to have AJAX figured out. The Web technology is ubiquitous and libraries and frameworks make it easy for us to create highly interactive Web applications and to spice up our static pages and blogs. read more...
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